They go after their family and friends and end up alienating them and becoming discouraged because the plan is not working. Your warm market is a potential source of customers but your cold market is a much larger and lucrative one. It all comes down to marketing. When marketing is done properly:
You don’t have to sell
People ask to join your business
People pay you to prospect them
Anyone can plug into your system and be successful
Your team makes money quickly
You make money even from people who don’t join
Buying opportunity leads is not an effective way to build a network marketing business. The key is to market to other network marketers. They have already bought into the concept and are your target market. People will join your business for 2 reasons:
1. They believe you are a leader.
2. You have a system in place they feel can help them be successful.
In summary, you should not buy opportunity seeker leads for your network marketing business. You need to determine who is in your target market for your product and your opportunity and how to find them.
team building ideas